Mamegoma is a new seal species that was recently discovered in Japan by the San-X design team. An average full-grown mamegoma is about 12cm (5in) in length and 200 grams (7 ounces) in weight. Coats come in a variety of colors ranging from white, pink, grey, brown, tan, orange, black and white (like a panda), blue, and black. They like to play in water and you can keep them in fish bowls. They also enjoy playing on land.

Rilakkuma is a bear in a stuffed-animal suit who keeps staying at Kaoru's house without notice. He's always lazy and relaxes all the time and everywhere. Although he is scolded by “Kiriroi-tori” (Yellow Bird) which Kaoru has, he doesn't care what it says. He's stress-free and does things at his own pace. He's someone who's impossible to hate!! You will be lazy and relaxed when you watch what Rilakkuma is doing.

Relax Bear has a Little Bear buddy, her japanese name is "Korilakkuma" which means "Little Relax Bear". She's a mischievious little bear that like to listen to music, draw, dance, play, read, dress-up and imitate Relax Bear. And when relax bear is taking a nap, she's been seen drawing on relax Bear's face or butt. Sometimes when she can't fall asleep, she'll dress up in a sheep costume and pretend to be a counting sheep. And lately, she's been dressing up as a pink bunny from a book she's been reading. And she also put bunny patches on Relax Bear's bear suits.

“Boo” “Love?” “Enjoy?” “Happy!”

It seems Monokuro Boo gives us some messages. We live the the very complex world and have various stresses in everyday life, but we sometimes need leave from the real world and think things simply. Monokuro Boo is produced to heal you who are tired of the world.

Monokuro Boo is an attractive couple, even though we don't know whether they have thick heads, or they are sullen. They love each other so much!!

Kerori is a frog that is either green or white depending on his mood. When Kerori is feeling sad or depressed, he is white. On the next day, he feels much better, then he changes back to green!!

Jewel Cat is a fairy cat living in a jewel box.

Her eyes are made of beautiful jewels and it is said they change their colors time by time or the passing phases of the moon.

The one who can find this Jewel Cat will receive a power of fortune.

Afro Ken can be seen by products and advertisements such as publicity of car, campaign for election... and so on.

They can change their hair style flexible to match favorite things. It will help advertisement effectively and fascinate wide generations.

They're living the the Nyanko Mura (village) somewhere near your town.
They seem to be cats in the street but they're not. They're really clever at mimicking. (Especially they love to do an imitation of food, but you can't eat them.)

Even though they're always full of wonder and so cute, their fickle cats. So they're easily bored with what they're mimicking an try to do something new.

Kogepan means “Over Baked Bread.” He was supposed to be the 20 limited baked original bread in a bakery somewhere, but unfortunatly he was over-baked in the oven because the owner of the bakery was into a doze. So he was kicked out of the shop and went wrong. He was taking a slipshod manner for everything. But he is gradually chaning with this attitude as he is making a good friendship with other breads.

Tarepanda has a flat face that we don't know actually works, a mouth that we don't know where it is, and cheeks which motivate a touch on them. It has a tender touch and is suprisingly soft! Although it has four legs, it moves mainly rolling over, with an average speed of 2.75m/h. There is a rumor that Tarepanda increases by division.